The cost of ignoring On-page SEO

There are only so many things we can control. Algorithmic updates is not one of them. But what about ON PAGE SEO? There are people who work very hard to solidify standards that even the Search Engines must adhere to. Of course standards may only be enforced if there is true habituation by the masses. […]

Why are Search Engines so Stupid?

How search engines work today Search engines today are not very smart. I say this because, face it, many searches do not return exactly what we want. They offer a seemingly random list of related content, that’s usually not on target. We often have to refine and re-enter our search. In a paper published in […]