When the First Transcontinental Railroad was completed, it powered the migration of thousands of people and the growth of countless towns and cities.
If you want to increase the traffic volumes your website is getting then consider these early railroads.
If there is a faster and easier way to get to a destination, people will use it. Even though they might not have thought to go there before. And if it cost nothing, the choice is almost a no-brainer.
These early migrants were already in America. Similarly, the pageviews you desire will be created by your site’s current user base, or your extended community.
More pageviews = more opportunities to convert sales.
There are lots of easy ways to improve a website’s pageviews. I will tell you what they are. These tips are not blackhat or unethical. These are simple solutions that are also force multipliers. They call this Growth Hacking today.
With the expense and time involved in driving new visitors to your site, you need one time fixes and updates that allow your site to capitalize on it’s current user base over time.
What usually stimulates multiple page views is relevancy. The more specific and targeted a website’s content is, or section of a website is, the more likely there will be a click on a similar page. It’s instinctive for tightly related pages to have an impulsive appeal to readers.
Interlinking, popular pages and related pages
Always link to other pages within the body of your content. If the content is for a blog and it is highly targeted there will be plenty of opportunities to reference related pages. This is called interlinking and it’s common practice among successful sites.
Related pages can be displayed just below the article or somewhere close to the main content of the page. These pages must be similar in topic to the current page’s content but with a slightly different focus. This will take advantage of users who are generally interested in the broader topic.
Popular pages, especially for article sites, can be displayed on a sidebar or footer area. This is a great way to drive hits to already successful pages. I would recommend having a tabbed box on the sidebar with one tab for popular pages and another for Editor favorites. This is great for promoting pages with lower page views. If it’s a simple corporate site, then a main navigation is a must on all pages.
If there is little opportunity for interlinking, try displaying small summaries of current pages on the sidebar, footer or header areas with a link to read more. This will work great for services, testimonials and other rich content pages.
RSS Feeds & Other Syndication Channels
To draw the user back to your site, display a synopsis of articles in RSS feeds and make the user click to view the full article on your site. This is not recommended if you are tracking RSS views and have RSS ads.
When syndicating entire articles, making sure the links within the body has an absolute URL. This means that the entire domain is included in the link. If this is not in place, then links will point to the current syndication site or simply be dead.
Other types of syndication include content scrapers, article directories, product databases, etc. The main thing here is making sure your inner article links are in place and pointing to your site. You also want to make sure that there is proper attribution with a link back to your home page.
Member Profiles, Author Profile and About Page
Your site may have a good amount of steady users and participants. Require membership for social interactions and allow a profile with a backlink as a benefit. This allows you to get additional content for your site that’s user driven. This will greatly increase page views.
The same for Authors, if there is more than one author, allow profiles and make them public. As for the About page, that’s like the profile for the website. Create a great about page. You will be surprised that a large portion of users read the about page intently. Use it to highlight content, and link to that content.
Categories List, Archives and Search Form
3 of the most powerful ways to increase pageviews is with an easy to access categories list, archives list and a search form. These make it easy for users to find the content they’re interested in, which will drive website traffic.
A category list is the lazy mans search. All content is neatly arranged and users can find something they’re interested in within seconds. Place this on the side bar or a separate page for maximum effect. Usually blogs will have a link to the category the post is in. Utilize this built in feature to increase hits to that category.
Take it a step further and provide an archive list that’s well presented, and arranged by date. This will compliment the category list and drive pageviews up. Put the archives on the sidebar or a separate page like the categories.
Another very useful item is a search form (and technology to accompany). Most blog software have search technology built in. Utilize this to satisfy users with immediate needs. The search form should be clearly visible and provide a clean, easy to read list of results.
Social postings, Sharing, Emailing a Friend
Use Facebook, Twitter and other social networks to spread the word about your business. Post about every new article or page on twitter. Chat about casual related information and offer promotions on Facebook.
Use share and like buttons. Every time someone clicks one of those buttons, their entire friends list can see a post about your page. This also applies to “email a friend” buttons. People love sharing content, encourage them to.
There are many ways to boost pageviews without spending more time or money driving raw hits. Provide links to other content and especially if it’s related to the content the user is reading. Syndicate your content and let other websites promote your pages.
Make sure to add links to older pages, popular pages and user profiles. Also social buttons and interactions will help increase website traffic.