Category Archives: Internet Marketing

How to Use Established Standards to Create a Great Website

Posted by on 03/23/2015 Comments Off on How to Use Established Standards to Create a Great Website

Ignoring standards in Web Development is like raising a child in the jungle. That child will not perform well in normal society when mature.

When you build anything, it must be adapted to the fundamental features of similar products. At least to some degree.

When I started building websites over 15 years ago, it was mostly by trial and error.

Like many Professional Web Developers who are self-taught, I didn’t know much about conversion optimization, typography, vertical spacing, and the countless other ingredients that make a great website.

These are some of the standards that are critical to the success of a modern site or application.

Design and programming best practices were developed mostly through testing, experimentation, and analytic reviews. This is what gives it strength.

Industry tested approaches and techniques that are proven to work should be fairly reliable, right?

Most big companies didn’t know much about this as well, and many still don’t. Back then there were no major college level programs focusing on website development.

Don’t get me wrong, there

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How to Create the Best Social Media Campaigns on Google+

Posted by on 02/19/2014 Comments Off on How to Create the Best Social Media Campaigns on Google+
Vintage Ad

300 million active monthly users are on Google+, but who are they, and how do they actually use this network?

Well, 30% earn over 60 thousand a year, which is an interesting piece of data. I’m almost certain your customers are on this social network and 1/3 of them are not doing too badly.

Almost 50% are over 18 and under 25 years old. I want to know if this where the youths congregate now?

Think about this for a second. The young teens are primarily on mobile chat apps now, the “real” adults are traditionally on Facebook, and it seems folks between those two age groups are comfortable on Google Plus.

Google+ may not be

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Does Google treat Social Pages Differently?

Posted by on 01/23/2014 Comments Off on Does Google treat Social Pages Differently?

Google’s head of web spam, Matt Cutts, recently addressed the question of how social network pages are handled by the search engines in a video posted on YouTube. His answer was a bit misleading in my view.

So are Facebook, Twitter, Pinterest and other social signals part of Google’s ranking algorithm?

This is a very informative video that addresses several concerns including how social pages are crawled, and if likes, followers and links in posts affect search rankings.

Check it out here

To sum it up, he’s broadly saying social signals have no real impact on search results. What!?

But he did mention that some types of social network pages are crawled and ranked. This we already knew. The real issue he addressed was about links on those public social pages.

He claims this does not affect rankings of the social pages or the linked page. I’m not so sure if I heard that correctly.

I’m not sure what Matt is talking about. I find it hard to believe that social signals are not factors in their algorithm.

I can believe however, their of lack of access, privacy concerns, and I can understand their limitations in this area as a result.

What do you think? Is it smoke screens or the real deal?

How to Increase Your Website Traffic by 2000%

Posted by on 01/23/2014 Comments Off on How to Increase Your Website Traffic by 2000%

179,000 plus impressions in Google Search and barely 500 clicks! That’s the worst I’ve seen.

It’s like tending a Gold Mine and coming up empty every day. This is the slow strangulation happening to a site I recently did some work on. I’m so unhappy about this, I decided to write this post to help other site owners avoid this problem.

Low CRT Serp Listings

At site launch, these basics must be addressed

Do you know how to access your Webmaster Tools Account (WMT)? Do you even have an account?

A standard inclusion on any new website that I develop is WMT setup, XML sitemap creation, sitemap submission to WMT and ongoing site monitoring through the platform.

These simple set of tasks can

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How to Growth Hack with Published Content

Posted by on 09/08/2011 Comments Off on How to Growth Hack with Published Content
Search Traffic

When the First Transcontinental Railroad was completed, it powered the migration of thousands of people and the growth of countless towns and cities.

If you want to increase the traffic volumes your website is getting then consider these early railroads.

If there is a faster and easier way to get to a destination, people will use it. Even though they might not have thought to go there before. And if it cost nothing, the choice is almost a no-brainer.

These early migrants were already in America. Similarly, the pageviews you desire will be created by your site’s current user base, or your extended community.

More pageviews = more opportunities to convert sales.

There are lots of easy ways to improve a website’s pageviews. I will tell you what they are. These tips are not blackhat or unethical. These are simple solutions that are also force multipliers. They call this Growth Hacking today.

With the expense and time involved in driving new visitors to your site, you need one time fixes and updates that allow your site to capitalize on it’s current user base over time.

What usually stimulates multiple page views is

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The cost of ignoring On-page SEO

Posted by on 06/20/2011 1 comment

Cost of No SEOThere are only so many things we can control. Algorithmic updates is not one of them. But what about ON PAGE SEO?

There are people who work very hard to solidify standards that even the Search Engines must adhere to.

Of course standards may only be enforced if there is true habituation by the masses.

So what’s costing you thousands of dollars every year?

Missing Sitemap

Your Website might have many pages with plenty of text content. If you’re still not receiving significant traffic, then perhaps your site is not properly indexed by Search Engines.

This could be caused by bad site navigation structure, lack of a

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How to Track Views on Craigs List Ads

Posted by on 06/05/2010 2 comments

UPDATE: This article is no longer useful. Craigslist has disallowed embedded images in their posts and this tracking method is obsolete.

I’ve made thousands of dollars from leads generated by CraigsList Ads. At first I didn’t care how much views my ads received. I only cared about who called me or clicked on my website’s link because I can easily monitor that.

With a bad economy, it became harder to generate the same amount of leads.

This is the point where conversion optimization becomes important. I knew the leads were still coming from classified ads. But I needed a way to

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Solutions to Improve Flash SEO

Posted by on 06/03/2010 Comments Off on Solutions to Improve Flash SEO

What’s wrong with Flash SEO, is there remains indexing issues for search engines which damages visibility of a website. Flash is not Standards Compliant. Meaning the content is very hard for SE’s to follow in a structured order like HTML pages. Flash also uses mostly images where the content cannot be read by the search robots.

There’s more details about this issue. I will just list some resources because it has been covered thoroughly by others. I don’t want to just repeat what they said…so here goes:

Simple techniques for improving Flash SEO

What I want to cover is the simplest way to do SEO for Flash; Provide

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When Syndication Becomes Article Piracy

Posted by on 05/29/2010 Comments Off on When Syndication Becomes Article Piracy

Recently I was googling on link graph related keywords and noticed a pirated article with the same title as an SEOBook.com entry. To make matters worst, the entire article was republished with no attribution to the original creator.

Now I’m not going to call anyone out, because that’s not my job. But it got me thinking about syndication and how this contributes to article piracy on the internet.

A content reuse study recently released by the Fair Syndication Consortium, highlights the amount of abuse leveled at newspapers. In it they claim

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The Closed Loop Dropship Income Machine

Posted by on 05/24/2010 Comments Off on The Closed Loop Dropship Income Machine

A few years ago, I tried my hand at Drop Shipping. Drop Shipping means you have a supplier deliver a purchased product as if it came from you. This of course eliminates any need to stock inventory. And you as the merchant must make the purchase first before delivery .

So I tried this with eBay and the results were very good. I made a few thousand dollars before losing my eBay account. I must admit, I didn’t manage the account very well. There is more details to this, but I will spare you my failure because it is 100% my fault. This system used correctly can potentially make you a lot of money, and without spending any thing more than $25 to start.

The parts of the income machine

To start drop shipping, you need a few tools and services. One being a

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Initiated Online – Building Authority

Posted by on 05/08/2010 1 comment

Robot Critique Vs Human Critique

In the game of life, there are humans and machines. Who the judge is, will be the focus of this article.

When judged by a robot, your on page SEO makes you a winner. Your code is properly optimized for maximum interpretation by search engines.

But there is another factor:

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The Top 7 Online Marketing Techniques

Posted by on 05/04/2010 1 comment

Make no mistake about it; These Online Marketing Techniques will be around for quiet a while.

I’ve been marketing online since 2002. Therefore I have a top down view of all the ways to promote a business online. I’ll cover some of the best options in this short, but sweet list.

1. Your own Affiliate Program. The reason this is number one IMO, is because almost all the other techniques bellow, your affiliates can do for you. Which will be hundreds or thousands of times more than you can do if you executed on these yourself. Even if you

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Ebay Partners Vs Amazon Affiliate

Posted by on 04/26/2010 Comments Off on Ebay Partners Vs Amazon Affiliate

Are you interested in becoming an online Affiliate Marketer? Are you disappointed with the performance of other programs?

Then eBay Partner Network or Amazon Associates Program might be more beneficial to your business. I’ll do a basic comparison of these two services to determine how they differ from each other.

Amazon pioneered affiliate marketing online. They remain one of the most popular programs available today. But we have a contender; Ebay and their partner program. What sets these apart, especially the payout is an important consideration.

Determining the answer in many cases will come down to actual implementation and testing. But before you do that, lets look at how they stack up against

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Who is the real Internet Business Promoter?

Posted by on 11/23/2009 Comments Off on Who is the real Internet Business Promoter?

What a common Internet Business Promoter has to offer.

Internet Business Promoters often offer tons of visitor traffic to your website. They guarantee placement in the top of organic search results.

They often boast of industry leading techniques that are exclusive. Claims they have/are experts with more than a decade of experience.

And even claim they can beat any of your competition. All this in less than a week. And of course with big returns on investment.

There seems to be some fluff. Where is it?

What the promoters are selling is fine, but there’s fluff somewhere. The fluff is what they would like to

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