Your website might be suffering with issues that need immediate attention. Let me shed some light on several areas often neglected by Webmasters. After these upgrades, you can expect a significant boost in readership, performance and overall growth of the site. Here they are;
1. Reduce the number of objects loaded
Then trash or combine some of them. Try to bring it to under 20 objects. The key is to improve latency and increase speed.
2. Improve the quality of headlines
The title for a website page is the first thing a potential visitor sees and they are often very weak. Use AMI’s Headline Analyzer and get those titles right. It’s all about the quality. Look at this articles title, got you to click right? Here’s the key, emotional impact.
3. Make more pages inter-link each other
Getting links from other sites might be difficult. But linking to your own articles is not only easy, but completely under your control. You get to choose what page and anchor text to use. Inter-linking alone will increase rankings and pageviews. Do it as often as possible.
4. Create sharp contrast and reduce logo colors
5 colors in a logo might look great to you, but it is not recommended. Logos are best with one or two colors. It’s all about contrast. Look at the top 5 websites on the internet. Google is among the few that can get away with over 3 colors. To further stress this point, think about printing, it’s becomes more costly as the number of colors increase.
5. Create an Email List (Newsletter) Promotion
“Subscribe” is a weak and overused word. Try giving a name to the Newsletter or Feed. Also bribery is insulting and not very affective. Trying giving something away for free and just offer that. Make the user enter their name and email as a built-in requirement.
Something like “sign up for my newsletter and get a free ____”, just won’t work as effectively as “Get a Free ______”. And put the signup form right below. This is not a bribe, it’s a requirement. And it’s not saying what you want. It’s obvious to the trained marketer, but not to website visitors. In their minds they’re being offered a freebie.
7. Reduce the websites paragraph size
It’s best to have paragraphs less than 5 sentences long. I make this mistake often. It’s usually corrected during editing. It’s not something to over-obsess about. Some paragraphs demand more than 4 or 5 sentences. But people usually skim information and may skip a very long paragraph. Try to keep it short.
8. Optimize MySQL queries
It’s a known fact that CMS systems like WordPress makes many MySQL queries. That’s because a lot of the content is stored in the database. Sometimes a custom site that’s dynamic may make too many calls to the database. Tell your developer to try and avoid this by making some info hard coded or flat file based. With WordPress, using plugins like WP Super Cache will help reduce the need to dip into the db for each request of a page.
9. Consider the sidebar placement carefully
I’m referring to the User Interface. Not the HTML code placement. Some say a left sidebar on a web page is annoying to Users. And a right sidebar is professional. Some say a left side bar with ads increases revenue, while a right sidebar may reduce it. How our brain works and how our eyes move from one location to next is to blame.
If you want Users to read more of the meaty content, then a right side bar may work. But if the sites design places the navigation on the sidebar, a left bar may be more suitable. If you want to increase revenue, a left sidebar with ads may be more beneficial. Split testing will be important in determining the best option here.
10. Reduce the HTML size of your website
How much lines of code does the page have? How many bytes is the page? How many comments (HTML comments, not human comments) does the page have? Is there too much space between lines? These questions are important if you have slow loading pages. Try to get pages under 100k of bytes for best performance across various modem speeds.
I sometimes miss some of these issues, so don’t feel bad if you cannot do all of them everytime.
Need help with fixing any of these issues – contact me directly