Ignoring standards in Web Development is like raising a child in the jungle. That child will not perform well in normal society when mature.
When you build anything, it must be adapted to the fundamental features of similar products. At least to some degree.
When I started building websites over 15 years ago, it was mostly by trial and error.
Like many Professional Web Developers who are self taught, I didn’t know much about conversion optimization, typography, vertical spacing, and the countless other ingredients that make a great website.
These are some of the standards that are critical to the success of a modern site or application.
Design and programming best practices were developed mostly through testing, experimentation, and analytic reviews. This is what gives it strength.
Industry tested approaches and techniques that are proven to work should be fairly reliable, right?
Most big companies didn’t know much about this as well, and many still don’t. Back then there were no major college level programs focusing on website development.
Don’t get me wrong, there