Get Click Share Distribution Totals for the Top 10 Organic Search Results Listings
The Search Traffic Estimator provides search volume click share data for the top ten SERP positions on Search Engines.
It will take any amount of search impressions and gives a highly accurate range of total clicks your web page can expect if ranked for the position you select.
The traffic estimator only provides data on organic search results.
This tool can be used by Digital Marketing professionals for three main purposes;
- SERP listing quality improvements
- Keyword relevancy optimization
- Market research
And I will explain how this tool can help in these areas.
How is the traffic estimator useful
Do you ever wonder how much clicks your site should be getting with that first page ranking?
That’s a great insight in itself, but what if I told you the listing above yours is getting double the clicks your website gets, and making double the money?
It could be a gap of thousands of clicks. That would represent a lot of money being lost to a competitor.
By using our keyword estimator to find search share totals, you may be motivated to improve your listing to better out rank or out perform your competitors, especially when their site is getting twice as much traffic as yours, but their position is only one place above yours.
Use the traffic estimator to know when to update SERP copy quality
One immediate benefit I found right after building the Search Traffic Estimator is the ability to refine SERP listing copy quality.
The listings you have in the SERPS must be studied carefully. So is true for other micro posts on the web like on Facebook. Their structure and content is critical to success online.
For example, if your site has a position on page one, but the total clicks your webpage gets is below this tools range for that position, perhaps you can improve the quality of the listing for higher amounts of clicks.
You are not trying to improve the ranking necessarily, you are trying to get the most attention, and ‘hog” the clicks.
As you can see in the snapshot above, this listing is over performing for it’s position – it is getting a higher click through rate than is normally expected for position number 8.
This proves you do not need to be number one to get the highest ctr on the search results page.
How to craft a better search results listing to boost CTR
It’s not enough to say “improve your listing”. Most people do that. I would never feel satisfied if I didn’t help you in every way I can.
So I will break down the details of high quality listings. This should help you realize the simplicity of out performing your competitors.
It starts with your title, or primary headline. This is the first thing anyone sees when doing a search.
Targeting via exact or almost exact match search terms.
The headline must include the exact phrase/words or even closely related synonyms of the search query.
It’s a mental trigger that is activated when searcher see the exact words used in their search, they become impulsive and quickly click the listing.
Our eyes are very strong, and we can scan a page almost instantly looking for matches to our query. If your headline is the first they notice that includes their exact phrase – all else being ok with the listing – they will click it without hesitation.
As you can clearly see from the example above, the 2nd listing uses three main words in the actual query: headache, children, and causes.
The 2nd listing is so well targeted Google made it their featured snippet.
Also notice that both first and second listing descriptions literally gives the answer, but the 2nd probably gets more clicks, and gets more google love as a featured snippet because it’s title is closer to the exact words used.
Try to use the exact term (or very close variations) both in the title and description for best results.
I must admit, this is not the best example. I could not find one that demonstrated this concept using the exact phrase in the exact order written either fully or partially with my brief research.
Targeting via Emotional impact.
Using a passive voice that is emotionally flat does not stimulate anyone to take action.
Your job is to shake them up. The minuet their eyes land on your SERP listing, it should trigger their emotions.
I often use a headline analyzer to determine the emotional impact of my headlines.
According to the Advance Marketing Institute, the emotional words you want to include in your titles should be intellectual, empathetic, and spiritual.
Here is their quick breakdown of these three types of factors.
Some examples of high emotional impact words/phrases include “quality”, “help”, “unbelievable”, “incredible”, “saving”, “motivate”.
Optimizing the keywords in your SERP listing to improve relevancy
Another very powerful benefit is the ability to shape more relevant SERP listings. This will help you achieve an even higher ranking.
The final benefit is in Market Research. If you’re reviewing search terms to target, but you’re not sure how the clicks will be distributed, this tool can help.
Use our traffic estimator to determine how worthwhile it is to optimize for a particular word or position.
How to use the traffic estimator
Input your chosen keyword volume, then click one of the position numbers. This tool will then provide a range of total expected clicks based on the position you have selected.
How to verify accuracy of the traffic estimates
So, let me tell you about one way to test the traffic estimator. If you already have an established site that gets organic traffic, and you have a Webmaster Tools (WT from here on out) account, you can test this very easily. From the WT Dashboard, click the more link below the “Search queries” table.
Once this page has loaded, look at keywords (search phrases) ranked between 1-10. Note the impressions WT is claiming these words received over the last 30 days. Input a keyword you would like to verify into our tools keyword field.
Now click on a ranking position that WT claims your word is averaging. Compare the click share our tool gives to the clicks WT is claiming your website received.
How to interpret the verification results
So now you have the total clicks received for a specific keyword (totals could be delayed based on software used, especially WT) and the expected range our tool provides. If you are below our tool’s low number, this may indicate that your page has a poor SERP listing for said keyword. The opposite MAY be true if you are above our tools range.
Other factors may influence the amount of click your site receives. One may be particular search volume for the month in questions. Our tool provides numbers based on the average monthly local volume as provided by Google Adwords API. This brings into consideration the volatility of search volumes. The fluctuation of these numbers have not been factored into our calculations.
The accuracy of this tool is not guaranteed by webdevstar.com or this site’s owner. The information used to calculate these figures are based on our research and 3rd party research. Refinement of the tool will be on going to insure a high accuracy rating.