Get Click Share Distribution for the Top 10 Organic SERP Listings

The Search Traffic Estimator provides search volume click share data for the top ten SERP positions on Search Engines. It will take any amount of search impressions and gives a highly accurate range of total clicks your webpage can expect if ranked for the position you select. This tool only provides data on organic search results.

How is the traffic estimator useful

This tool can be used by Online Marketing Professionals for three main purposes; SERP listing quality improvements, Keyword optimization, and Market research. And I will explain how this tool can help in these areas.

One immediate benefit I found right after building this is the ability to refine SERP listing copy quality. For example, if your site has a position on page one, but the total clicks is below this tools range for that position, perhaps you can improve the quality of the listing for higher amounts of clicks.

Another very powerful benefit is the ability to shape a more relevant SERP listing. This will help you achieve an even higher ranking. By using this tool, you may be motivated to improve your listing to better out rank your competitors. Especially when their site is getting twice as much traffic as yours, but their position is only one above yours.

The final benefit is in Market Research. If you’re reviewing search terms to target, but you’re not sure how the clicks will be distributed, this tool can help. Use our traffic estimator to determine how worthwhile it is to optimize for a particular word or position.

How to use the traffic estimator

Input your chosen keyword volume, then click one of the position numbers. This tool will then provide a range of total expected clicks based on the position you have selected.

How to verify accuracy of the traffic estimates

So, let me tell you about one way to test the traffic estimator. If you already have an established site that gets organic traffic, and you have a Webmaster Tools (WT from here on out) account, you can test this very easily. From the WT Dashboard, click the more link below the “Search queries” table.

Once this page has loaded, look at keywords (search phrases) ranked between 1-10. Note the impressions WT is claiming these words received over the last 30 days. Input a keyword you would like to verify into our tools keyword field.

Now click on a ranking position that WT claims your word is averaging. Compare the click share our tool gives to the clicks WT is claiming your website received.

How to interpret the verification results

So now you have the total clicks received for a specific keyword (totals could be delayed based on software used, especially WT) and the expected range our tool provides. If you are below our tool’s low number, this may indicate that your page has a poor SERP listing for said keyword. The opposite MAY be true if you are above our tools range.

Other factors may influence the amount of click your site receives. One may be particular search volume for the month in questions. Our tool provides numbers based on the average monthly local volume as provided by Google Adwords API. This brings into consideration the volatility of search volumes. The fluctuation of these numbers have not been factored into our calculations.


The accuracy of this tool is not guaranteed by or this site’s owner. The information used to calculate these figures are based on our research and 3rd party research. Refinement of the tool will be on going to insure a high accuracy rating.

  1. nice tool. Thanks!

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