Too many people rush into the development of their website without any initial planning. I will offer some advice and insight into the way you prepare your goals for a website setup project.
The first thing you need to consider is demand. What kind of demand is there for what your website will be offering. This is called the market. Rarely does a new company create a market for their product or services. Most enter an already established market where others have proven success. You will want to spend some time researching and tweaking your offerings to match.
The next thing to take into account is promotion. How will you promote the site. Do you have an advertising budget? If you don’t, do you have the time or man power to do free promotions? Think seriously about this, because it will make a any top notch site fail miserably or achieve great success. You have to promote it. You will often not get free love from search engines. If you do, then the market you chose above is seriously under served.
Another thing to consider is site features. Please do not think that all the fancy buttons and slick sliders is what has to be on a site. Think practically about what your visitors will need to do to convert for you. Adding filler features may do more harm than good. Often it’s the users that will request certain features added to a site. Only then will you truly know what they want. Weigh that against what you want and come to some kind of balance that benefits both parties.
Now this is not nearly the complete list of things to consider before website development starts. But they are the core of the pre plan faze and spending some time on this will only help you towards your ultimate goal of having a successful online business.
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