What is Free SEO?
S.E.O. refers to Search Engine Optimization. It’s a new buzz word among online marketers, that’s being used to rake in bundles of cash. On the contrary, FREE SEO refers to most of the techniques and practices that are currently being charged for by marketing firms. What this basically means is; you can accomplish most of the “optimization” needed to (fairly) rank on various search engines within the scope of their algorithms, free or very cheaply. Business owners who are aware of these techniques, can level the playing field more so for themselves.
How to utilize FREE SEO to improve search engine ranking.
When a website is being built, one of the first factors to consider is; how will the search engines see my website. Will they be able to interpret my content accurately? Your sales and marketing department, or you, created a great layout and content that will surely speak to the customer. But will it speak to the search engines? It has to speak to both. Understanding how to achieve this will determine the destiny of your online business.
Who’s job is it to do this so called FREE SEO? The techniques necessary to accomplish good optimization must be used by the Webmaster and the Developer. The Webmaster has to understand that with new technology (like the patented search algorithm of Google), a great deal of flexibility in presentation is needed. Why? Well for one, developers might have limited tools necessary to accomplish certain needs. Or some design element does not translate well for search engines, as it does for humans. Developers on the other hand, have tools available to them, that must be used in order to maximize the translation to search engines.
Specific tips and marketing techniques.
Presentation, from the Webmasters point of view, must also be more than just what is viewable under their domain. Presentation can be business listings in other search engines (directories) that use no robots, or a different algorithm than major search engines. In these cases, listings help boost your Google, Yahoo or MSN ranking. But the key is getting listed on important, reputable, high ranking websites. This is something that can be totally free. In some cases the directory charges a fee, but it’s not a requirement to achieving good SEO.
Another technique that Webmasters can employ is to build a large community around their website. This requires active participation in social networking websites or engaging users of your own. A social network is not just the popular FaceBook or Twitter. They take many forms. All with the purpose of building community. This is something most SEO companies cannot offer. They lack the personal commitment required, from my observation.
Compliant markup, that’s semantically correct, and accessible to the disabled is some best practice principles of web development. If a developer fails to “build the site the right way”, this can have severe negative drawbacks. The same for webmasters who think presentation is more important to humans than search engines. Therefore the Webmaster must work with the Developer to build an application that speaks to both humans and search engines.
How to avoid ridiculous SEO charges.
Avoiding these cost depends largely on the Webmasters commitment to independent promotion, and the quality of the Web Developer’s work. If the site is built correctly, this may be all it takes to achieve the quality traffic needed to grow organically. If a webmaster makes a small commitment to social development for the business, it can have what we call a viral affect. Essentially skyrocketing the popularity and usage of your services or products. This all together helps avoid costly advertising budgets. Something we all would be glad to avoid.
Conclusion.
Some may WOW you with their sales pitch and how they can do a 360 degree turnaround on your business. In many cases, employing their services is unnecessary. It takes great content or products, created for search engine searches, a website that’s programmed correctly, and an active community to attain high ranking on the search engines and get lots of traffic.
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