Are you interested in becoming an online Affiliate Marketer? Are you disappointed with the performance of other programs?
Then eBay Partner Network or Amazon Associates Program might be more beneficial to your business. I’ll do a basic comparison of these two services to determine how they differ from each other.
Amazon pioneered affiliate marketing online. They remain one of the most popular programs available today. But we have a contender; Ebay and their partner program. What sets these apart, especially the payout is an important consideration.
Determining the answer in many cases will come down to actual implementation and testing. But before you do that, lets look at how they stack up against each other on an introductory level.
Ebay Vs Amazon
Lets do a quick break down of these two giants. Ebay on the left and Amazon on the right.
|Paid various amount per sign-up||Paid $5.00 – $13.00 per sign-up|
|Paid various amount per sales/bids||Paid 4% – 8.5% per sale|
|Paid on CPC (cost per click)||Paid on CPA (cost per action)|
|Has Quality Click Pricing||Doesn’t care about link quality|
Lets look at the details of these programs separately.
Ebay pays publishers for clicks sent to their sites based on their Quality Click Pricing. Ebay’s Partner Network is similar to AdSense because it pays per click, but different because it earns 10 times more. The payout amount depends on the traffic’s quality.
Quality Click Pricing is determined using a few factors. These factors include sales revenue, long term value of new users, eBay advertising and PayPal revenue, and other user behavior factors. Basically, the more revenue your traffic generates for eBay, the higher the payout per click. The cost per click is available the next day in their reports.
Ebay’s tracking system monitors visitor behavior to determine if clicks qualify for commission. Tracking is automatically integrated into their tools. Reports shows impressions, clicks, earnings and estimated cost per click. It includes advance filtering so you can narrow your analysis download to what you need.
Ebay is trying to change the world of affiliate marketing to be more quality based, sort of like Adsense – read their white paper on it here : http://www.semj.org/documents/SEMJ_ebay_vol2.pdf.
Amazon also provides a self-contained online store. This really cuts development time down and you can start promoting their products immediately. Some products like computers and Video on Demand have a capped payout amount. Nevertheless most products have a fairly predictable earning potential, because commissions are set between 4 and 15 percent depending on product or site (they have more than one site). This scales from lower to higher as the amount of sales increases. So the more you generate for them, the more they will pay you per sale.
How to choose the better program
With a wide range of sites on the internet, it might not be best for everyone to go with the same products or affiliate program. Try to select the products that would best suit the content of your website. Weather those products are on Ebay or Amazon is best determined with your research of their catalogs.
There does exist a problem with Ebay, if seeking payout for new sign ups then you might have missed the boat. Most people who would use this site are already members, so growth rates are down.
If you’ve determined that both programs are a good fit, then having related ads on the same page would be best. Having various products from each might not reap the best rewards. Because buyers like to do comparisons, if they see same or similar product ads from these two companies, they can pick what they want right away or visit both and make a decision that way.
To sum it up.
Ebay and Amazon both offer very lucrative opportunities in affiliate marketing. Though they have different commission structures, it all comes down to choosing the right products for your website and actually making sales. It’s ok to use both, just remember to give your visitors choices that are actually related to each other.