Is your website getting great traffic? Are pageviews and other metrics improving or stable? How many pages does the average visitor read on your site? If the answers to these questions are negative, you need to find ways to boost page views and increase website traffic immediately.

More pageviews means more opportunity to advertise products & services.

There are a few ways you can improve your website’s pageviews. These tips are not blackhat or unethical in anyway. They’re simple solutions that become force multipliers.

With the expense and time involved in driving raw visitors to your site, you need fixes and updates that can be done once and allow your site to capitalize on it’s user base overtime.

Increases in page views can greatly increase income or even jump start earnings where there weren’t any. What usually stimulates multiple page views is relevancy. The more specific and targeted a website, or section of a website is, the more likely there will be a click on a similar page. It’s instinctive and impulsive for highly related pages to have an appeal to users.

Interlinking, popular pages and related pages

Always link to other pages within the body of your content. If this is a blog or article type site, and the site is highly targeted, there will be plenty of opportunity to link to related pages within the paragraphs. This is called interlinking and is pretty much common practice among the pros.

Related pages can be displayed just below the article or somewhere close to the main content of the page. These pages must be similar in topic to the current page’s content but with a slightly different focus. This will take advantage of users who are generally interested in the broader topic.

Popular pages, especially for article sites, can be displayed on a sidebar or footer area. This is a great way to drive hits to already successful pages. I would recommend having a tabbed box on the sidebar with one tab for popular pages and another for Editor favorites. This is great for promoting pages with lower page views. If it’s a simple corporate site, then a main nav is a must on all pages.

If there is sparse opportunity for interlinking, try displaying small summaries of current pages on the sidebar, footer or header areas with a link to read more. This will work great for services, testimonials and other rich content pages.

RSS Feeds & Other Syndication Channels

To draw the user back to your site, display a synopsis of articles in RSS feeds and make the user click to view the full article on your site. This is not recommended if you are tracking RSS views and have RSS ads.

When syndicating entire articles, making sure the links within the body has an absolute URL. This means that the entire domain is included in the link. If this is not in place, then links will point to the current syndication site or simply be dead.

Other types of syndication includes content scrapers, article directories, product databases, etc. The main thing here is making sure your inner article links are in place and pointing to your site. You also want to make sure that there is proper attribution with a link back to your home page.

Member Profiles, Author Profile and About Page

Your site may have a good amount of steady users and participators. Require membership for social interactions and give a profile with a backlink as a benefit. This allows you to get additional content for your site that’s user driven. This will greatly increase page views.

The same for Authors, if there is more than one author, allow profiles and make them public. As for the About page, that’s like the profile for the website. Create a great about page. You will be surprised that a large portion of users read the about page intently. Use it to highlight content, and link to that content.

Categories List, Archives and Search Form

3 of the most powerful ways to increase pageviews is with an easy to access categories list, archives list and a search form. These make it easy for users to find the content they’re interested in, thereby increasing site traffic.

A categories list is the lazy mans search. All content is neatly arranged and users can find something their interested in within seconds. Place this on the side bar or a separate page for maximum effect. Usually blogs will have a link to the category the post is in. Utilize this built in feature to increase hits to that category.

Take it a step further and provide an archives list that’s well presented, and arranged by date. This will compliment the categories list and drive pageviews up. Put the archives on the sidebar or a separate page like the categories.

Another very useful item is a search form (and technology to accompany). Most blog software have search technology built in. Utilize this to satisfy users with immediate needs. The search form should be clearly visible and provide a clean, easy to read list of results.

Social postings, Sharing, Emailing a Friend

Use Facebook, Twitter and other social networks to spread the word about your business. Post about every new article or page on twitter. Chat about casual related information and offer promotions on Facebook.
Use share and like buttons. Every time someone clicks one of those buttons, there entire friends list can see a post about your page. This also applies to email a friend buttons. People love sharing content, encourage them to.

Conclusion

There are many ways to boost pageviews without spending more time or money driving raw hits. Provide links to other content and especially if it’s related to the content the user is reading. Syndicate your content and let other websites promote your pages.

Make sure to add links to older pages, popular pages and user profiles. Also social buttons and interactions will increase website traffic because this is part of the search algorithm now.

5 Ways to Increase Website Traffic by Boosting Pageviews is a post from: WebDevStar.com | © WebDevStar.com

There are only so many things we have control over. Algorithmic updates is one of those things. But what about ON PAGE SEO?

There are people who work very hard to solidify standards that even the Search Engines must adhere to. Of course standards may only be enforced if there is true habituation by the masses.

What is costing  you thousands of dollars every year.

Missing Sitemap

Your Website might have many pages with plenty of text content. If you’re still not receiving significant traffic, then perhaps your site is not properly indexed by Search Engines.

This could be caused by bad site navigation structure, lack of a sitemap, and of course, no Webmaster Tools account. You are losing thousands of visitors every year that goes by. And meanwhile you remain profitless from your website.

The Language of robots

There seems to be a miss-conception about content on the web. Some people really think only humans read this stuff. Don’t you realize how many robots actually live among us? They visit us every day in some cases. And their numbers are growing.

The problem at the moment is that robots don’t speak our exact language. While we may be able to title a book or article without even mentioning the main terms of the content, and still have a human understand it from just the title, a robot will probably give it a lower relevancy than what it actually is.

Now that I’ve mentioned that, not using relevant keywords in your titles is costing you big bucks. Not using the same keyword or keywords used in the title through out the body of the webpage is also hurting it’s ranking potential. Your pages are ranking much lower than they could and you are missing all the great traffic.

Their just NOT walking into the store

In many cases you have a hot ranking on page one on a highly trafficked word, but the hits are not coming as you expect. Have you even considered what your SERP  (Search Engine Results Page)  listing looks like.

There are paid advertisements above and on the right side of the search engine results page. These are thought of as ads of course, but you should also think of a natural listing as an ad as well. And the site just below your site, may be well aware of that and craft a well defined ad for that space. Now you are losing hits and sales to them.

Conclusion

It takes only a few changes in the way you run your website that will make the difference in how much visitors you get. The things mentioned above are enough to get your pages ranked on many relevant keywords. Your site is fully capable of making a lot more money if it’s currently making any.  But ignoring the items above might very well be costing you.

The cost of ignoring On-page SEO is a post from: WebDevStar.com | © WebDevStar.com

I’ve made thousands of dollars from leads generated by Craig’s List Ads. At first I didn’t care how much views my ads received. I only cared about who called me or click on my website’s link because I can easily monitor that.

With a bad economy, it became harder to generate the same amount of leads. My income basically took a hit.

This is the point where conversion optimization becomes important. I knew the leads were still coming from classified ads. But I needed a way to determine how competitive my ad’s title was compared to others. Because this is what people saw before they decided to click through to see the full ad.

With this information I could tweak my titles. And even tweak my ad copy to achieve a higher conversion rate.

Craigs List does not allow tracking of ads in most of its sections. In fact I’ve only tracked ads in the services section. So if you try the method I’m about to give you in other sections, be prepared to have it pulled. The method I use have not caused any red flags to go up (yet).

To do this, go to StatCounter.com and sign up for a free account.

Then create a new project. When you view the project details, there will be a Rench icon, click on that. Then click install code. Select invisible counter. At this point it’s important to check off “HTML Only Counter”. This is important because CL does not allow JavaScript in their ads.

Go ahead and complete the tracker creation process. You will get a piece of code that is an image enclosed by a link tag. You can extract just the img part of this snippet because that’s all you need.

It will look like this : <img src=”http://c.statcounter.com/4697119/0/f93695e2/1/” alt=”vBulletin counter” border=”0″>

Please do not use the code above…it probably won’t work for you.

Now go ahead and paste this on the bottom of your ad.

Please note; Because this will now report that your ad has an image, if you do not add your own image, then it will be seen as deceptive when some one views the ad and see no image. Add an image to make it legit.

Within minuets of posting, you should start seeing total views and unique hits on your ad. If it works fine, you will see 1 hit. This is you, because you should have previewed the ad before submitting.

Let me know if this was helpful. I’ve been using this for a few months now and it has working fine for me.

How to Track Views on Craigs List Ads is a post from: WebDevStar.com | © WebDevStar.com

Make no mistake about it; These Online Marketing Strategies will be around for quiet a while. I’ve realized the potential for old and new avenues of promotion. I’ll cover some of the best options in this short, but sweet list.

1. Your own Affiliate Program. The reason this is number one IMO, is because almost all the other techniques bellow, your affiliates can do for you. Which will be hundreds or thousands of times more than you can do if you executed on these your self. Even if you have a third party company like ClickBank or Commission Junction handle the management and deployment of it, you still stand to make allot more and faster.

2. Post Publishing. This includes Article Marketing, Social Media Marketing with Posts, Web Site Pages, Affiliate Marketing, Search Engine Marketing and more…all in one. Why? It’s the content. No matter how long or short. To post any kind of content, weather it be text, video, images, or audio…it’s all about publishing.

3. Pay Per Click/Pay Per Impression. This is on its own for obvious reasons, you have to open your wallets. It doesn’t matter if you try Adwords, Social Media Ads, or even Mobile Ads. Simply put, you pay to have your ads displayed and/or clicked on.

4. Email Marketing. Still people rely on this primitive messaging system. But for whatever reason, sending emails to people who want them ( with good content of course) is a great way to market your products or services.

5. Link Acquisition. Even though the above methods create links for a website, often you will have to go get the one way do follow links from reputable and relative websites. That might mean engaging site owners by phone and email. Not 100% an online method. But all the referrals are from the internet. This helps in search engines and visits from the sites providing the link back to yours.

6. Classified Ads. With the success of CraigsList, it’s easy to see why placing free ads on classified sites will get you good targeted traffic. I do this and it does converts sales.

7. Free Applications. Not at all like Post marketing. This is software applications, games, plugins and tools that are given away as free to use. It’s tricky, but if you can display ads to your free users, its a great technique to generate leads and sales.

This is an over arching list that includes all the finer nitty gritty work. I feel this allows a better understanding of what it takes to market your website online. If you have any comments or questions about this list please leave your input bellow.

Top 7 Online Marketing Techniques is a post from: WebDevStar.com | © WebDevStar.com

SEO Marketing is crucial for top search engine placement. I’ll share some insight into this business and tell you the popular and not so popular techniques currently being used by online marketers.

Target your Market

One of the first things to consider for website promotion is your target market. What this means in terms of search marketing is what terms people are entering in to search engines like Google, Yahoo and Msn. This could also mean searches done on social websites like Facebook, Twitter and DigitalPoint. So you must craft as much aspects of your site’s text, image, video and audio content to reflect these terms.

TIP: Almost everything can be optimized, including NAMES of images, video and audio files. Of course alt, title, names and id tags can all be optimized for your chosen terms.

Researching your market.

You will want to find keywords( search terms) that have good search volume and relatively low competition. In organic SEO this means knowing how much pages on the internet is using the terms you want. And you will need to know how much searches is being done monthly for those terms.

Using just Google for this, you will need to use their external keyword research tool. This will tell you the Local and Global Volumes (amount of searches). On Google’s home page, do a search with your keywords in quotes and you will get the real number of pages on the web using those terms. That’s your competition! If it’s under 100,000, then you stand a decent chance with hard work. The lower the better.

TIP: The cost per click (also available on the keyword research tool) will tell you if people are willing to spend money to advertise under that term, and how much their willing to pay per click (for each person that visits their site). If their spending money to advertise, it means people are buying their products. The more expensive the term, the more lucrative it is.

Tune your site to fit the search market.

If you can get a domain with the same words as one of your main keywords, this will be a major factor helping your site be more relative. Using your terms in places like the title, description and keywords tags is also very important. Use your headings (h1 to h6 tags) wisely along with paragraph tags for text.

Remember to name your media using keywords and also fill in the alt, title or name tags. Something very important that alot of people neglect is site navigation. This must be in ul and li tags for lists of items. A navigation must be placed in the code right after the logo or header. This insures all robots read the site in a semantically correct way.

Tips for Link Building and how this affects SEO.

On page SEO is just not enough anymore. You have to get your name out there. Placing links back to your site from quality and relative websites will have a larger impact in the long term than anything else. When you are off the ground this becomes automatic because other people are mentioning your site and linking back to it.

But until then, spend some time to engage others online and provide a way back to your site. Engaging means commenting on blogs and in forums. Adding content to other site like YouTube and Ezine Articles. Getting mentioned on a top website is also very good for offsite SEO. This list can go on and on. But you get the point, go where the communities are and make your name known.

Alternatives to SEO Marketing.

Some marketers spend little time on organic SEO and simply spend the cash to get the visitor. This is usually done using Pay Per Click. Using the same keyword research tool, you can determine the competition for paid search traffic along with the other very important data. In this case a term that is too expensive might not be the best entry point. And a word that’s too cheap might not pull allot of buyers. You might not care about that. If you want the traffic and can afford it, then PPC is fine.

Conclusion
SEO Marketing can be time consuming, but it will help increase your traffic. This will be an important aspect of your business if you intend it to be online. Taylor your content (all of it) to reflect search engine queries. Use popular tools like Google’s Keyword Research Tool and their actual search results page to gather information on any particular market.

You can also employ an online marketing agency to handle this aspect of your operations. If they can get top ranking for their niche then most likely they can help your company.

Snag Top Search Engine Placement Using Proven SEO Techniques is a post from: WebDevStar.com | © WebDevStar.com

What a common Internet Business Promoter has to offer.

Internet Business Promoters often offer tons of visitor traffic to your website. Guarantee placement in the top of organic search results. They often boast of industry leading techniques that are exclusive. Claims they have/are experts with more than a decade of experience. And even claim they can beat any of your competition. All this in less than a week. And of course with big returns on investment.

There seems be some fluff. Where is it?

What the promoters are selling is fine, but there’s fluff somewhere. The fluff is what they would like to offer, and not what is actually delivered. They make ridiculous claims that can’t be backed up. Let me make this clear; No one person or company can guarantee top natural ranking on Google. Large amounts of traffic in a short amount of time is not an every day event unless it’s truly targeted and viral.

The down side is the wasting of bandwidth and other resources for little turnover on visitors who’re not interested. It takes significantly more time than two weeks to get any kind of organic placement on Google and other search engines. And if your domain is brand new, forget about an Alexa ranking until it hits 6 months old.

There’s also this claim they can beat any competition in a very short time frame. Yes the internet levels the playing field, but the competition is usually a step ahead. New ventures in most cases have to work for months and even years to attain what they have. More often than not, they fail. This is true online as it is offline.

The experienced internet promoter of 5 years ago has little to offer from those years. Change happens fast and often. The methods and techniques are not the same. As the internet is not the same.

Facing the real Internet Business Promoter

When you meet the real Internet Business Promoter, you will not notice at first. No bells will go off. No warning signs will flash. Because, the service offered will sound the same as any other. This is where it becomes tricky. One way to know is by watching the ROI. The return on investment is one way to judge the true effectiveness of an Ad campaign. This takes patience. Also there will be down turns in the return. At these times, strategy and organization is the key to staying the course.

The real internet promoter will drive mostly interested customers your way. They understand that every visitor is a chance for a turnover. They will rarely spend time pursuing random referrals and place priority on those that are targeted.

Strategy on attaining some of the most talented.

To find the right company or individual to conduct your promotions in a modern market is not exactly easy. Many business promoters rely on out-dated methods, or simply focus too much on offline promotions. The one you are looking for is someone with technical experience in website development, online content preparation skills, keyword research and analysis experience. This person must be familiar with all the most highly trafficked websites. And be able to prepare text, image or video ads (content) for these various websites.

The real Internet Business Promoter will interview you.

The real Internet Business Promoter will not take a chance on a company, product or service they know will fail. The promoter with a good eye for winning business plans will ask questions to determine the possibility of success. They will seem like an investigator, there to find out what you are doing, rather than rushing to take the job. When they are satisfied that you can most likely achieve a positive ROI, only then will they want you as a client. Therefore an interview is actually an evaluation on the part of the Promoter of you and your business.

Some flexibility and versatility will be required for success.

Technology is often evolving. Morphing into partial representations of the original applications. The methods applied will often have to be revisited and revised. With these ever changing landscapes, a business can be up or down. Flexibility and versatility in your Marketing will allow you to better position your business in-front of internet users who are interested.

Conclusion.

In the end, when your advertising dollars are spent. If the gross earnings is not handsomely more than the initial investment, and even after thorough review by your Marketing people, then you must consider looking for the real Internet Business Promoter. The one who is always up-to-date with the latest ways to promote a business.

The real Internet Business Promoter & separating Pros from Cons is a post from: WebDevStar.com | © WebDevStar.com

A brief explanation of how search engines work today

Search engines today are dumb. I know this is not politically correct. But why do I say that? I say this because, face it, most searches do not return exactly what you want. They offer a bunch of related content, that’s usually not on target. We often have to refine and re-enter our search. Search engines use a number of factors to rank websites, in many cases this method fails. This is partly the fault of the user and the search engine. The user often enters vague keywords that the search engines cannot properly interpret. Search engine do not handle this issue gracefully.

What is the problem with the current model?

The problem is Search Engines do not know what a user means in many cases. The search engines are now experimenting with live suggestions to help the process. But this method must be more intelligent. Another problem is search engines don’t always rank sites based on relevance to search. But try to make a guess at what is really expected from the request, and offer the best based on their very imperfect ranking methods.

A few ideas that might come to the rescue

There are a number of research projects currently trying to tackle this issue. For example XFN (XHTML Friends Network). Using hyperlinks we are able to represent human relationships. Website owners can state who they are linking to and how they know that person or site. Also FOAF (The Friend of a Friend), with their method we are able to do similar relationship declarations as XFN, but with more control over information. With more access to deeper attributes and connections of each relationship. There is also Hakia. This is a Semantic Search Engine. Their method is based on the idea of more credibility than popularity. They use librarians to judge the content among other factors. These are just three examples of the next generation of technology that will make search engines just a little more intelligent.

How these can be implemented

Implementing some of these new technologies might not be so practical. For one, there needs to be far more options available through XFN and FOAF. The Hakia search engine uses humans, and this might not be easy to scale. There are other projects that might prove more reliable than presented here. But currently no one person or company has made significant strides to building some thing remotely as smart as a child.

How will the future of search engines look

The future of search might prove to be revolutionary. With the right information probably being instantly available to us in a streamlined and natural way. For example, we speak our search and have the request taken by our in house computer system, and then give us the answer in voice, video text or any number of other formats. This would of course be highly intelligent and would return only the most relevant and credible results.

Conclusion
The search engines are not smart enough. Their ranking methods are faulty and need serious upgrading. There are technology being researched and developed that might help. There exists the problem of scaling because the amount of information required cannot be handled effectively at the moment. In the future, search will be radically more intelligent. They will give almost perfect answers to our questions, instantly and in any format we desire.

Why are Search Engines so Dumb? is a post from: WebDevStar.com | © WebDevStar.com

A brief explanation of lead generation

Lead generation is the task of prospecting new customers. These prospects can be highly or passively interested. Consumers become leads when they show strong interest in a product or service. Lead generation can be done in any communication format. The principle challenge is making people want to buy.

Getting people to pull their wallets out is not always easy. The problem primarily is the lack of confidence in the product or company. A prospector must understand the product. They must know it’s faults and benefits. They must also be knowledgeable about competitor offerings and be able to draw contrast. And they must be able to clearly communicate this to the consumer.

Excellent lead generation products.

Some things simply will not generate enough excitement to covert consumers. There are a few types of products, if approached from the correct angle, that can be used to drive sales.

Here’s a few suggestions:

• Electronics
• Fashion
• Sports
• Entertainment for Kids and Teens
• Training Courses
• Software Products.

How is the money made?

The money is made when someone referred by you makes a purchase. There are tracking practices in place currently that helps. This insures you get paid on every sale. Assuming the vendors are not fraudsters. The lead generator would then pocket a percent of revenue per sale. This makes for an excellent relationship. You bring the customer in and get a kickback for your efforts. All obligations to provide the product is on the provider. If it’s your product you are promoting, then tracking would help identify the most productive content. Although there is a great deal more management involved, you can keep all the profits.

Developing content that generates leads

A friend tells you he has the latest high tech gadget. Explains in depth about the hot features he loves. And immediately trashes the previous devices he used. He states it’s a must have and hints at how easy it can make your tasks. Your friend probably don’t care if you want it and is just making an honest recommendation. You know him and don’t think he would lead you down a wrong path.

If your friend convinced you to get the new gadget, then he has generated a lead. At the moment he realizes you want it, he can make an offer to pick one up for you. You pay him a few dollars more than the discount price he claims he can get. You get a great new gadget and he walks away with a few extra bucks for making it happen.

Yes this can be lucrative. If the friend can recreate the initial excitement with each new introduction to the product. This is where online lead generation comes into play. The ability to create excitement for a product or service is golden. The web allows you to capture this. And freeze it, and anyone that encounters it, will have the same reaction – EXCITEMENT.

But it has to be done in a similar way to how your friend did his gadget presentation. In order to make people want to buy, you must walk them thorough a series of solutions for a problem. And bring them to the point where the only conclusion is, “I must have this”.

Not good to always sell

It’s not always required to directly sell to someone. It’s better to explain the benefits of having a product, and letting the consumer make their own decision. You just have to give them no other choice but to get it. The difference between what you are offering and what’s available in the market must be clear. And your enthusiasm for the product must be obvious.

Seeding content to increase sales.
Content must be distributed. The wider the reach is better. As long as the places where you place a link or ad is reputable. If the content you create is great, it will become viral and get seeded repeatedly by others. The main focus here is to make them interested in what you offer.

Conclusion
In order to make money, leads must be created. There are lots of opportunity available today. And you can get paid for every referral with out servicing the accounts. Make sure your content builds excitement and makes people want to buy. And it will keep turning them over, week after week.

Crafting Money Making Lead Generation Content is a post from: WebDevStar.com | © WebDevStar.com

What is reseller web hosting?

Reseller Web Hosting refers to a business that sells website hosting plans to retailers. Retailers use various methods of promotions to generate leads that need hosting services. The service is provided by the wholesaler and the retailer’s job is to promote and re-sell the service. The web hosting plans have most features of, if not more than, major hosting companies. Reselling web hosting requires little to no customer service for the retailer.

How can reseller web hosting help me?

The Internet is ever expanding. New websites are coming online everyday. There is a hugh market for web hosting services. To start a hosting company is not for the faint of heart. There is a myriad of technical and business issues to deal with. Why not bypass all that heavy duty work, and focus on lead generation.

This is where Reseller Web Hosting Companies come in. They can provide leverage to the little guy. And allow him to provide a comprehensive service and make a profit. Reseller Web Hosting is also an excellent passive income stream.

What is a passive income stream?

A passive income stream is a way of making money with little to no daily work required. Often these can be setup once and left to create earnings over time. An example of a passive income stream is an interest bearing bank account. Another passive income stream is book sales. Authors write books once and can generate income from them for life. Reseller web hosting requires no daily maintenance to make money. Therefore it is a great example of a passive income stream.

Is investment money needed?

Investment money can always help but is not required. Some Reseller Web Hosting companies may require the retailer to make some purchases. In these cases, the retailer has to find a way to come up with the capital. This is not the ideal situation to generate passive income. We are focused on those that don’t require any upfront money.

Capital can also be used for various advertising campaigns. This can be good if the advertising does not violate the terms of the reseller company. Ultimately, you can avoid these and only use free marketing methods.

How can I start making money right away?

Many companies offer Reseller Web Hosting. A company that requires no upfront capital is ResellersPanel.com. They also provide ready made websites hosted on a sub-domain of their consumer site (DuoServers.com). These ready made sites are specially designed to sell various hosting plans. You can be setup and ready to start making money within minuets. Customers usually will keep their hosting account for years. This is the opportunity to make money annually without any more work to maintain that account.

Conclusion.

Selling web hosting is a lucrative and expanding market. It requires only initial work to promote the hosting plans. Reseller Web Hosting is also a passive income stream. And this business can be setup with no upfront costs in just a few minuets.

I highly recommend checking out ResellersPanel.com if you haven’t already. They also offer the reselling of domain names and a reseller api for more seamless private labeling.

Reseller web hosting as a passive income stream is a post from: WebDevStar.com | © WebDevStar.com

What is Free SEO?

S.E.O. refers to Search Engine Optimization. It’s a new buzz word among online marketers, that’s being used to rake in bundles of cash. On the contrary, FREE SEO refers to most of the techniques and practices that are currently being charged for by marketing firms. What this basically means is; you can accomplish most of the “optimization” needed to (fairly) rank on various search engines within the scope of their algorithms, free or very cheaply. Business owners who are aware of these techniques, can level the playing field more so for themselves.

How to utilize FREE SEO to improve search engine ranking.

When a website is being built, one of the first factors to consider is; how will the search engines see my website. Will they be able to interpret my content accurately? Your sales and marketing department, or you, created a great layout and content that will surely speak to the customer. But will it speak to the search engines? It has to speak to both. Understanding how to achieve this will determine the destiny of your online business.

Who’s job is it to do this so called FREE SEO? The techniques necessary to accomplish good optimization must be used by the Webmaster and the Developer. The Webmaster has to understand that with new technology (like the patented search algorithm of Google), a great deal of flexibility in presentation is needed. Why? Well for one, developers might have limited tools necessary to accomplish certain needs. Or some design element does not translate well for search engines, as it does for humans. Developers on the other hand, have tools available to them, that must be used in order to maximize the translation to search engines.

Specific tips and marketing techniques.

Presentation, from the Webmasters point of view, must also be more than just what is viewable under their domain. Presentation can be business listings in other search engines (directories) that use no robots, or a different algorithm than major search engines. In these cases, listings help boost your Google, Yahoo or MSN ranking. But the key is getting listed on important, reputable, high ranking websites. This is something that can be totally free. In some cases the directory charges a fee, but it’s not a requirement to achieving good SEO.

Another technique that Webmasters can employ is to build a large community around their website. This requires active participation in social networking websites or engaging users of your own. A social network is not just the popular FaceBook or Twitter. They take many forms. All with the purpose of building community. This is something most SEO companies cannot offer. They lack the personal commitment required, from my observation.

Compliant markup, that’s semantically correct, and accessible to the disabled is some best practice principles of web development. If a developer fails to “build the site the right way”, this can have severe negative drawbacks. The same for webmasters who think presentation is more important to humans than search engines. Therefore the Webmaster must work with the Developer to build an application that speaks to both humans and search engines.

How to avoid ridiculous SEO charges.

Avoiding these cost depends largely on the Webmasters commitment to independent promotion, and the quality of the Web Developer’s work. If the site is built correctly, this may be all it takes to achieve the quality traffic needed to grow organically. If a webmaster makes a small commitment to social development for the business, it can have what we call a viral affect. Essentially skyrocketing the popularity and usage of your services or products. This all together helps avoid costly advertising budgets. Something we all would be glad to avoid.

Conclusion.

Some may WOW you with their sales pitch and how they can do a 360 degree turnaround on your business. In many cases, employing their services is unnecessary. It takes great content or products, created for search engine searches, a website that’s programmed correctly, and an active community to attain high ranking on the search engines and get lots of traffic.

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