Have you ever tried to make a logo, but failed in frustration? It’s surprisingly hard to design a logo, isn’t it?
I’ve spent hours and even days trying to create something I can be happy with. It’s just not an ideal way to get something this critical done.
If you’re just like me – not a graphic designer, you should seriously consider looking through some of the best logo creation software currently selling to help you with the process.
What kind of logo can you create using a logo design program?
From thousands of elements to choose, various font styles, design templates and examples, and various graphical enhancements – the possibilities are endless with logo applications.
You should be able to develop something great in no time. And save some money doing it too.
I’ve personally used freestyle graphic software for years, and although I can get a decent logo made, I’m no expert even after all that time.
Great logos are like super talented people.
We are attracted to brands because of logos, and that adds directly to their bottom lines.
That’s why this list of logo makers was assembled. Crafting an asset that represents your company can be easy, and cost very little.
So here they are – and in no particular order:
Why is the design of a Logo important?
The Logo is the most powerful and dynamic attribute of a business. It can be central, or foundational.
When I say central, I mean, it feels like the value of the product comes from the logo. When I say foundational, I mean the logo feels like an institution supporting the product or service.
If the company is lucky enough, their logo can even become a pop culture icon.
Everything must be considered when designing a logo.
Everything, from the name of your company, the uniqueness of the logo, color scheme, main icon or artwork, typography, various media type compatibility, and the future use of the logo.
It’s like a face.
People get it wrong all the time, including me.
Your logo’s uniqueness
A logo should be one of a kind.
But, that does not mean every element of it must be unique. It could be using a common font that many other logos have. Or a common object, like the sun, or a dog.
But the combination of fonts, an original graphic icon, and any other elements, is what will make your logo unique.
Take a look at this logo above. Do you notice how unoriginal the elements are?
Your logo’s color scheme
Colors are critical in your logo.
Colors have a subconscious influence when someone is exposed to them.
For example, as you can guess, red evokes passion and excitement, while blue makes us feel warm and trusting.
Every color, from Yellow to Black makes us feel different, or interpret things differently.
This article published by CoShedule is a comprehensive guide to color psychology in marketing. A must read if you care deeply about your branding strategy.
Your logo’s main icon
Most logos have a graphic icon. This is often very helpful but not absolutely required.
People remember images better than words.
This is the primary reason so many logos have a graphic next to the main text. The logo must leave an imprint on the people who come into contact with it. It must be memorable.
Your logo’s typography.
The font you chose for your logo must match the type of business you are in – usually.
But it should always be as simple as possible. Unless you are in the Events business, stay away from those big fancy curly fonts.
Pick a font that looks good and looks the same everywhere.
When I say everywhere, I mean on the web, in print (magazine, business card, newspaper, letterhead), on a storefront signage, painted on grass – you get the idea.
Basically, it’s best when the font is standard, with clearly defined edges, strokes, and thickness.
Also, keep in mind, logos are not always good as a vector. Vector images are limited.
Logos are more dynamic when you maintain a master copy that can be edited by an application. This gives you greater flexibility in producing logos of any size, and resolution. And it also makes it print ready, or compatible with limited color devices if needed.
Problems with Freestyle graphics software.
Your business might require the creation of many logos, or you may need to create a logo for just one business that is really good.
You may not even have graphic design skills, but you still want to do it yourself.
It’s very nice to try Photoshop or Gimp, but ultimately, there is a freestyle aspect to these platforms. Often they will not produce anything worth telling your wife about.
What you need is a solution made specifically for logo design. You need something with thousands of elements, design options, layout templates, and various import and export features.
This list of the top logo making software will provide what you need, and you only have to buy it once.
There aren’t that many options to help you with your logo creation efforts. And the list gets even slimmer for downloadable versions.
This list provides some of the best available graphics logo design software on the market. As a Web Developer, any of these tools would be worth a try.
By the way, I do use The Logo Creator V5 from Laughingbird.
The Logo Creator V5 is not the best compared to others from the list above. This is due to the limited graphical elements, and sparse font type options.