Is your website getting great traffic? Are pageviews and other metrics improving or stable? How many pages does the average visitor read on your site? If the answers to these questions are negative, you need to find ways to boost page views and increase website traffic immediately.
More pageviews means more opportunity to advertise products & services.
There are a few ways you can improve your website’s pageviews. These tips are not blackhat or unethical in anyway. They’re simple solutions that become force multipliers.
With the expense and time involved in driving raw visitors to your site, you need fixes and updates that can be done once and allow your site to capitalize on it’s user base overtime.
Increases in page views can greatly increase income or even jump start earnings where there weren’t any. What usually stimulates multiple page views is relevancy. The more specific and targeted a website, or section of a website is, the more likely there will be a click on a similar page. It’s instinctive and impulsive for highly related pages to have an appeal to users.
Interlinking, popular pages and related pages
Always link to other pages within the body of your content. If this is a blog or article type site, and the site is highly targeted, there will be plenty of opportunity to link to related pages within the paragraphs. This is called interlinking and is pretty much common practice among the pros.
Related pages can be displayed just below the article or somewhere close to the main content of the page. These pages must be similar in topic to the current page’s content but with a slightly different focus. This will take advantage of users who are generally interested in the broader topic.
Popular pages, especially for article sites, can be displayed on a sidebar or footer area. This is a great way to drive hits to already successful pages. I would recommend having a tabbed box on the sidebar with one tab for popular pages and another for Editor favorites. This is great for promoting pages with lower page views. If it’s a simple corporate site, then a main nav is a must on all pages.
If there is sparse opportunity for interlinking, try displaying small summaries of current pages on the sidebar, footer or header areas with a link to read more. This will work great for services, testimonials and other rich content pages.
RSS Feeds & Other Syndication Channels
To draw the user back to your site, display a synopsis of articles in RSS feeds and make the user click to view the full article on your site. This is not recommended if you are tracking RSS views and have RSS ads.
When syndicating entire articles, making sure the links within the body has an absolute URL. This means that the entire domain is included in the link. If this is not in place, then links will point to the current syndication site or simply be dead.
Other types of syndication includes content scrapers, article directories, product databases, etc. The main thing here is making sure your inner article links are in place and pointing to your site. You also want to make sure that there is proper attribution with a link back to your home page.
Member Profiles, Author Profile and About Page
Your site may have a good amount of steady users and participators. Require membership for social interactions and give a profile with a backlink as a benefit. This allows you to get additional content for your site that’s user driven. This will greatly increase page views.
The same for Authors, if there is more than one author, allow profiles and make them public. As for the About page, that’s like the profile for the website. Create a great about page. You will be surprised that a large portion of users read the about page intently. Use it to highlight content, and link to that content.
Categories List, Archives and Search Form
3 of the most powerful ways to increase pageviews is with an easy to access categories list, archives list and a search form. These make it easy for users to find the content they’re interested in, thereby increasing site traffic.
A categories list is the lazy mans search. All content is neatly arranged and users can find something their interested in within seconds. Place this on the side bar or a separate page for maximum effect. Usually blogs will have a link to the category the post is in. Utilize this built in feature to increase hits to that category.
Take it a step further and provide an archives list that’s well presented, and arranged by date. This will compliment the categories list and drive pageviews up. Put the archives on the sidebar or a separate page like the categories.
Another very useful item is a search form (and technology to accompany). Most blog software have search technology built in. Utilize this to satisfy users with immediate needs. The search form should be clearly visible and provide a clean, easy to read list of results.
Social postings, Sharing, Emailing a Friend
Use Facebook, Twitter and other social networks to spread the word about your business. Post about every new article or page on twitter. Chat about casual related information and offer promotions on Facebook.
Use share and like buttons. Every time someone clicks one of those buttons, there entire friends list can see a post about your page. This also applies to email a friend buttons. People love sharing content, encourage them to.
Conclusion
There are many ways to boost pageviews without spending more time or money driving raw hits. Provide links to other content and especially if it’s related to the content the user is reading. Syndicate your content and let other websites promote your pages.
Make sure to add links to older pages, popular pages and user profiles. Also social buttons and interactions will increase website traffic because this is part of the search algorithm now.
