Have you ever tried to make a logo, but failed in frustration?
It’s surprisingly hard to design a logo.
I’ve spent hours, and even days trying to create something I can be happy with. It’s just not an ideal way to get something this critical done.
If you’re just like me – not a graphic designer, consider looking through some of the best logo creation software currently selling.
What kind of logo can you create if you had thousands of elements to choose from?
From font styles, design templates and examples, and various graphic elements – the possibilities are endless with logo applications.
You should be able to develop something great in no time. And save some money doing it too.
I’ve personally used freestyle graphic software for years, and although I can get a decent logo made, I’m no expert even after all that time.
Great logos are like super talented people.
We are attracted to brands because of logos, and that adds directly to their bottom lines.
That’s why this list of logo makers was assembled. Crafting an asset that represents your company can be easy, and cost very little.
So here they are – and in no particular order:
1. Logo Design Studio 4
This software is made by Summitsoft Corp. It includes over 1500 logo templates, 5000+ graphic objects and hundreds of font types and tag line examples. It has special effects for actions, animations, balloons and more. It's currently only available for PCs and weighs 484 MB.
2. Logo Design Studio Pro Vector
This software is made by Summitsoft Corp. It's much more robust than #1 above. It includes more than 2000 logo templates, over 6000 graphic objects, and over 500 tag line examples and font types. This software is also Vector based which is useful in producing broadly compatible logos. This software also has a sales dashboard that allows graphic designers easy management of their business. It's currently only available for PCs and weighs 1200 MB.
3. Xara 3D Maker
This software is made by Magix. Not exactly a logo maker, but works practically the same. It allows you to create 3d based animations. It includes over 1000 graphic elements, font types and textures. It also comes with 700+ animation layouts. This software is useful for flat, 3d or animated logos and banners with various export formats and image import capabilities. It's only available for Windows XP or Windows 7 based systems and weighs 20 MB.
4. Macware Logo Design Studio Pro v 2.0
This software is made by Macware. It's specifically made for the Mac Computers. It includes over 1000 logo templates, 2000+ graphic elements that are editable. It also has 500 plus textures and backgrounds. But one thing I didn't notice is the amount of font types included. This software is not available for download but I listed it anyway because of the limited mac based software in the market.
5. Logo Designer for Mac or PC
This software was made by Individual Software. It available for both PC and Mac. This software was made to be simple and easy to use. It comes with over 150 font types, a step by step tutorial, animation features and 3 logo applications (whatever that means). It weighs 850MB.
Why is the design of a Logo important?
The Logo is the most powerful and dynamic attribute of a business. It can be central, or foundational.
When I say central, I mean, it feels like the value of the product comes from the logo. When I say foundational, I mean the logo feels like an institution supporting the product or service.
If the company is lucky enough, their logo can even become a pop culture icon.
Everything must be considered when designing a logo.
Everything, from the name of your company, the uniqueness of the logo, color scheme, main icon or artwork, font style, various media type compatibility, and the future use of the logo.
It’s like a face.
People get it wrong all the time, including me.
Your logo’s uniqueness
A logo should be one of a kind.
But, that does not mean every element of it must be unique.
It could be using a common font that many other logos have. Or a common object, like the sun, or a dog.
But the combination of fonts, an original graphic icon, and any other elements, is what will make your logo unique.
Take a look at this logo above. Do you see how unoriginal the elements are?
Your logo’s color scheme
Colors are critical in your logo.
Colors have a subconscious influence when you are exposed to them.
For example, as you can guess, red evokes passion and excitement, while blue makes us feel warm and trusting.
Every color, from Yellow to Black makes us feel different, or interpret differently.
This article published by CoShedule is a comprehensive guide to color psychology in marketing. A must read if you care deeply about your branding strategy.
Your logo’s main icon
Most logos have a graphic icon. This is often very helpful but not absolutely required.
People remember images better than words.
This is the primary reason so many logos have a graphic next to the main text. The logo must leave an imprint on the people who come into contact with it. It must be memorable.
Your logo’s font style.
The font you chose for your logo must match the type of business you are in – usually.
But it should always be as simple as possible.
Unless you are in the Events business, stay away from those big fancy curly fonts.
Pick a font that looks good and looks the same everywhere.
When I say everywhere, I mean on the web, in print (magazine, business card, newspaper, letter head), on a store front signage, painted on grass – you get the idea.
Basically, it’s best when the font is standard, with clearly defined edges, strokes, and thickness.
Also keep in mind, logos are not always good as vector. Vector is limited.
Logos are more dynamic when you maintain a master copy that can be edited by an application.
This gives the you greater flexibility in producing logos of any size, and resolution.
And it also makes it print ready, or compatible with limited color devices if needed.
Problems with Freestyle graphic software.
You might be a person who need logos all the time, or just need a logo for one business.
You may not even have graphic design skills, but you still want to do it yourself.
It’s very nice to try Photoshop or Gimp, but ultimately, there is a freestyle aspect to these platforms.
Often they will not produce anything worth telling your wife about.
What you need is a solution made specifically for logo design.
You need something with thousands of elements, design options, layout templates, and various import and export features.
There aren’t that many options to help you with your logo creation efforts. And the list gets even slimmer for downloadable versions.
But I feel this list is very good and I would be satisfied with any of these options myself.
By the way I do use The Logo Creator V5 from Laughingbird.
But I don’t think that software is nearly as good as any from this list. This is because of the limited graphic elements, and font type options.